problems customer stratification can help you solve
Sales Force Deployment
- Ensure your sales team is spending its valuable sales time wisely, doing the right things with the right types of customers based upon the customer’s profitability.
- Effectively assign sales territories to align with the salespeople's strengths.
- Provide your sales team with all the interactive information they need about their customers 24/7, wherever they are, on any device, in an easy to learn and use format.
Marketing and Supplier Relations
- When customers try to beat you down on pricing, negotiate from a position of strength based upon knowing their profitability compared to other customers.
- Effectively target market specific customers instead of "spray and pray" across all customers.
- Determine the product lines and items that your customers aren't buying, but should be.
Pricing
- Increase your GM% on the least profitable, lowest visibility customers and items without upsetting your most profitable customers.
- Optimize pricing with visibility and understanding of each individual customer's profitability.
- Leverage the pricing with your current profitable customers to establish target pricing for new customers.
- Make better decisions about when to cut the price based on a customer's overall profitability.
Inventory
- Optimize your inventory to meet the needs of your best customers while not carrying excess/dead inventory for your low profit customers.
- Eliminate slow moving C and D items that are only sold to unprofitable customers.
Operations
- Make better decisions about the payment terms you will or will not extend to customers, based upon their profitability, in order to maximize the management of your receivables.
- Change your culture, so that everyone in your organization understands who your best customers are in order to give them your best service.
Better Business Decisions
- Leverage the data in your ERP system and transform it into usable information, differentiating yourself from the competition.
- Get your people to be more analytical without excessive amounts of training, dealing with mountains of reports, or having to understand complex spreadsheets.